YouTube Marketing: The Ultimate Guide

YouTube is a great tool that can be used to help your business grow.

Whether you want a boost in sales, more leads, or increased visibility it has the power to accomplish each of these goals and more.

YouTube Marketing: The Ultimate Guide will teach you how.

In this eBook, we will show you the best practices for using YouTube as an integral part of your marketing strategy.

You’ll learn what separates successful brands from those who are struggling and how to use YouTube to increase profits while minimizing cost.

We’ll cover everything from video production and hosting to publishing and promotion so there’s something here for everyone regardless of their experience level or budget size.

And if you already have an effective YouTube channel but need some help promoting it then make sure to check out our eBook on YouTube SEO.

First, let’s look at the benefits of video marketing in general and then how it is implemented through YouTube specifically.

The benefits of video marketing are many:

– Video can be shared on social media sites like Facebook, Twitter, Instagram, etc.; on company websites; on online communities like Reddit (where you’ll get an additional boost from their algorithm); you can speed up the process with

So each time your videos are viewed by anyone new you get the opportunity to expose your brand to even more people while building brand loyalty with existing customers.

– Videos provide opportunities for positive reviews that increase search engine rankings while simultaneously eliminating the threat of negative reviews (most people’s videos don’t want to risk ruining their online reputation by posting a negative review).

– Videos create a sense of community and encourage engagement with your brand, leading to higher conversions.

– You can include links in videos that not only connect viewers directly to the product page but also allow you to track their activity using Google Analytics.

Incorporating video into your marketing strategy is relatively straightforward:

– Start vlogging (video blogging) about your brand or industry; publish on YouTube and share on social media. It’s as simple as that!

We’ll go more in-depth later in this eBook, so keep reading if you want even more helpful tips and tricks.

– Promote existing videos through paid ads and organic sharing on social media and links on your company’s website.

– Do it yourself, or hire a professional to create custom videos for you to use as promotional material.

YouTube Marketing: The Ultimate Guide will give you the tools and direction needed to incorporate video into your brand’s digital marketing strategy to increase visibility and conversions – see what I did there?

Now that we’ve explored the benefits of using YouTube as part of your marketing strategy let’s look at how it can be done by examining best practices and then taking a brief look at some strategies for those with small budgets.

We’ll begin with how to maximize viewers, build subscribers, and increase watch time.

Let’s start by looking at how important each of these metrics is according to YouTube:

Viewers are important because they are your audience.

When you have more viewers you’re able to capture the attention of more people which will lead to increased brand exposure and awareness, as well as other benefits like higher rankings on Google.

Your number of subscribers is important because it’s an indication that your videos are compelling enough for people to want to watch them whenever you publish a new one.

Some YouTube power users recommend tracking subscribers instead of focusing on views because they say “they’re better indicators of engagement.”

However, we’ve found that by monitoring and enhancing our views and then promoting the most popular ones we can turn average videos into high-performing ones in just a few weeks.

Watch time is also extremely important because it is strongly tied to search rankings which means the more time people spend watching your videos, the higher you’ll rank on search terms.

In fact, YouTube has found that those ranking in the top 20% of results for their keywords have an average watch time of 50 minutes.

2 Key Metrics to Boost Your YouTube Channel’s Visibility

– Create valuable content: Your audience will appreciate it and so will search engines.

– Add annotations to encourage viewers to subscribe: When you leave annotations on during publishing they only appear when playing back video via computer (viewers can opt-out).

However, you can also promote subscribers by including messaging in published videos which are seen by all viewers regardless of how they’re viewing the video (e.g embedded or directly uploaded onto another).